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- The process starts with the Community / Raw Material team creating something that is of value to the community (bee hives and feed in the case of the beekeeper).
- The community (acting in their own best interest) behaves in such a way that one of the natural outputs of their activity is beneficial to the company.
- The raw materials created as a result of the community's activity is processed by the 'Go To Market' team into a whole product that is easy for customers to consume.
- The customers, in paying for the product, fund the addition of reasources to the community team.